THE APPLICABILITY OF A RISK COMMUNICATION CONCEPT FOR UKRAINE AS A METHOD OF ENHANCING PUBLIC CONFIDENCE IN STATE AUTHORITIES
Keywords:communications, risk communication, crisis communications, characteristics of risk communication, objectives of risk communication, stages of risk communication, strategies of risk communication.
The rapidly increasing crisis in the Ukrainian society presents the problem of
analysing the concept of crisis communication. Topics which relate to risks and
threats to life, health and well-being of the citizens, attract great attention from the
public. However, the existing forms of communication, in most cases, are not professionally
argumentative or reliable forms of communication. This impedes the making
of reasonable and constructive risk assessments by the community. Many public
agencies make risk assessments using different criteria—this generates additional
obstacles to efficient risk regulation and significantly decreases public confidence in
the state authorities. The aim of this article is one of the first attempts to analyse the
foreign practice of risk communication in the Ukrainian scientific literature. With
analytical and comparative methods of research, a systematisation of developments
by foreign investigators is shown, and an original definition of risk communication is
proposed. Modern trends and areas of research are taken into account.